Why did the Grinch REALLY steal Christmas? It wasn’t evil… it was behavioral. In this video, I break down The Grinch Who Stole Christmas using Applied Behavior Analysis to explain his learning history, motivating operations, escape-maintained behavior, and the moment his entire reinforcement system shifts. As a Board Certified Behavior Analyst (BCBA), I’ll walk you through: ✔ The Grinch’s early learning history and conditioned aversions ✔ Why Christmas became an aversive SD ✔ How escape and avoi
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Most behavior plans aren’t failing because teachers don’t care. They’re failing because the plan doesn’t match the FUNCTION. Right now, the biggest behaviors we’re seeing in schools are maintained by: ✅ attention ✅ escape ✅ or both But then the plan says… “Do better and you’ll get a sticker.” “Do your work and you’ll get Takis.” “Follow directions and you’ll earn treasure box.” That’s not behavior change. That’s bribery for performance. And yes, it might work for a minute… But it doesn’t meet th
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