WATCH: Phenomenal Women: How Deborah Torres turned down "Shark Tank" and changed the vegan fried chicken market
WATCH: Phenomenal Women: How Deborah Torres turned down "Sha…
Oct 14, 2022
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Founders | Business | Mindset on Instagram: "Vegan chicken making more money than real chicken? You better believe it. 🍗 💰 When Deborah Torres walked into Shark Tank, the Sharks offered her $1 million for a buyout of her company, Atlas Monroe. Her response? No deal. Because her margins were already mouthwatering: 60%+ profit on every bite. Instead of cashing out early, she doubled down—and turned her plant-based recipe into one of the largest vegan fried chicken empires in the world. Lesson? D
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Founders | Business | Mindset on Instagram: "Vegan chicken makin…
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Entrepreneurialogy on Instagram: "They thought it was fried chicken. Atlas Monroe went on Shark Tank in 2019 with it’s vegan fried chicken made from wheat gluten and bold seasonings. Founder Deborah Torres asked for $500 000 in exchange for 10% of the company. The Sharks loved the flavor but doubted the valuation Mark Cuban and Rohan Oza offered $1 million to buy the business outright , but Torres refused to - intent on keeping control. After the show , Atlas Monroe saw rapid growth , bringing i
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Entrepreneurialogy on Instagram: "They thought it was fried chicken…
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Entrepreneurs Being Entrepreneurs. on Instagram: "Deborah and Jonathan Torres pitched Atlas Monroe on Shark Tank Season 11 in 2019. Their vegan fried chicken, made from organic wheat gluten, won Best Dish at the 2018 National Fried Chicken Festival. They sought $500K for 10% equity but rejected a $1M full buyout offer from Mark Cuban and Rohan Oza to retain control. Post-show sales surged to $350K in two hours, leading to a multimillion-dollar San Diego facility and $2M in revenue by 2021. Follo
Entrepreneurs Being Entrepreneurs. on Instagram: "Deborah and Jonat…
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Enrique Ricky on Instagram: "In 2019, Deborah and Jonathan Torres took the stage on Shark Tank Season 11 to pitch their brand, Atlas Monroe — creators of viral vegan fried chicken made from organic wheat gluten. Their flavorful innovation had already won Best Dish at the 2018 National Fried Chicken Festival, beating traditional meat competitors. The duo sought $500K for 10% equity, but famously turned down a $1 million full buyout from Mark Cuban and Rohan Oza, choosing ownership over quick prof
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Enrique Ricky on Instagram: "In 2019, Deborah and Jonathan Torre…
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