Pepsi Zero Sugar's Super Bowl Ad Gives Coke's Polar Bear the Pepsi Challenge
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Pepsi Zero Sugar's Super Bowl Ad Gives Coke's Polar Bear the Peps…
1 month ago
adweek.com
Pepsi is poking the bear again. 🫵 A Super Bowl ad for Pepsi Zero Sugar touts a new victory in the Pepsi Challenge, the decades-old sampling program revived in 2025, using a conflicted polar bear that evokes rival Coca-Cola without ever naming it. Led by BBDO and the Pepsi Content Studio, “The Choice” bets that taste—and a bit of goofy bravado—is still the most persuasive case Pepsi can make, a claim the brand has spent the past year testing in the real world. “This is not about cola wars,” said
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Pepsi is poking the bear again. 🫵 A Super Bowl ad for Pepsi Zero Sug…
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Pepsi “The Choice” Super Bowl LX Polar Bear Ad
Pepsi “The Choice” Super Bowl LX Polar Bear Ad
1 month ago
superbowl-ads.com
Pepsi Stole Coke's Polar Bear?!
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bestadzone on Instagram: "Taika Waititi just delivered the ultimate Cola War plot twist in Pepsi's Super Bowl 60 ad. An animated polar bear switches from Coke to Pepsi after a blind taste test, complete with an identity crisis and therapy session with director Waititi himself. Set to Queen's "I Want to Break Free," the 60-second spot shows the bear and his mate proudly choosing Pepsi at the big game, refusing to hide their preference from millions of viewers. The genius move? Pepsi couldn't copy
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bestadzone on Instagram: "Taika Waititi just delivered the ultimate …
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Creators | Entertainment | Culture on Instagram: "Pepsi just pulled one of the boldest Super Bowl stunts in advertising history — flipping the script on Coca-Cola by hijacking its iconic polar bear. In a move that instantly reignited the cola wars, the ad features Ben Stiller as the bear’s therapist, blending satire, nostalgia, and rivalry into one unforgettable moment. Set to Queen’s “I Want to Break Free,” the commercial doesn’t just sell soda — it makes a statement. This wasn’t subtle, and th
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