The Simplest Way to Build a Winning Value Proposition
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YouTubeDr PRASHANT MISHRA
The Simplest Way to Build a Winning Value Proposition
1. Start with the customer’s tension, not your product Most people jump into features. That’s where value propositions die. Instead, ask: What is the customer struggling with right now? What’s costing them time, money, reputation, or peace? What’s the thing they wish someone understood without them having to explain? If you can name ...
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