This public interest ad campaign was created by Paddy Power, an Irish online betting company. The idea was to send a clear warning to Twitter trolls who criticise sportspersons while sitting comfortably behind their screens. | Marketing Maverick
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To celebrate the start of the Paddy Power World Darts Championship, we infiltrated the Professional Darts Corporation media day to prank the best players in the planet.The result is this - our… | Jack Wilson
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