Beer has brought people to New Ulm for over a century and a half, and this town is proud of its heavily-German history. Erin Hassanzadeh takes you inside the Schell’s Brewery, which has been pushing out pints for six generations. WCCO is hitting the road to shine a Summer Spotlight on small Minnesota towns and the businesses that power them. Watch every Thursday at 6am & 4pm on any device: wcco.com/live | WCCO & CBS News Minnesota

✨ Small town charm, big-time experiences. ✨ From boutique shops and iconic eats to historic landmarks and festivals you’ll never forget—New Ulm is small but mighty, and packed with things to see and do. Come for the charm, stay for the adventure. 💫 #VisitNewUlm #ShopNewUlm #NewUlm #ExploreMN #NewUlmMN | New Ulm, Minnesota... Having fun since 1854.

Happy Holidays from the city of charm and tradition! | New Ulm, Minnesota... Having fun since 1854.