A special preview of the new Gucci Guilty fragrance campaign, check back on Gucci’s Instagram September 2 to see the campaign video. | Gucci

“A certain type of fun is also portrayed and the idea of how one’s obsession with appearances can create a kind of common ground that can become a sort of brotherhood. It was beautiful to see these three men together, seemingly different but very similar,” Alessandro Michele on the new Gucci Tailoring campaign directed by Harmony Korine in February. Three artists with distinctive style are in a West Coast home with their pets, ASAP Rocky, Tyler, The Creator, and Iggy Pop, with his parrot Biggy P