EXPH HISTORY on Instagram: "The story of Nike’s logo is one of the most famous examples of how small beginnings can turn into massive rewards. In 1971, Nike co-founder Phil Knight hired a graphic design student named Carolyn Davidson to create a logo for his new shoe company. She designed the now-iconic Nike Swoosh and was paid just $35 for her work, roughly $2 an hour. At the time, neither she nor Knight imagined how powerful that simple checkmark would become. More than a decade later, in 1983

AccessPlugged on Instagram: "The story of the Nike Swoosh is one of those legendary moments in business history where something that started tiny turned into everything. Back in 1971, Nike co-founder Phil Knight — still building what would become a global brand — asked a graphic design student named Carolyn Davidson at Portland State University to create a logo for his new shoe company. Davidson wasn’t hired as a big creative director or paid millions; she charged just $35 for the work after abo