Here, we look at one particular quadrant of the Ansoff Matrix – Product Development – and explore the intricacies of using this strategy to drive business growth.

The Ansoff Matrix, often called the Product/Market Expansion Grid, is a two-by-two framework used by management teams and the analyst community to help plan and evaluate growth …

May 10, 2024 · Developed by applied mathematician and business manager H. Igor Ansoff in 1957, the Ansoff Matrix (also known as the Product/Market Expansion Grid) provides a …

Jun 16, 2025 · The Ansoff Matrix, also known as the Product-Market Expansion Grid, is a tool used to evaluate growth strategies. It was developed by H. Igor Ansoff [2], a Russian …

What is the Ansoff Matrix? The Ansoff Matrix (sometimes called the Product/Market Expansion Grid) is a strategic framework and market development strategy that helps businesses identify …

Mar 25, 2025 · The Ansoff Matrix consists of four quadrants—Market Penetration, Market Development, Product Development, and Diversification. This framework lays out a …

Jul 23, 2025 · In 1957 Ansoff Matrix, developed by Igor Ansoff, helped firms analyse and plan growth plans. It describes four growth strategies: Market Penetration, Market Development, …

The Ansoff Matrix is a strategic planning tool that helps businesses identify and evaluate growth opportunities based on products and markets. It outlines four core strategies — Market …

Nov 10, 2025 · Based on the factors product/ service and markets there are four different growth strategies that need to be developed and which have been set out in a matrix by Igor Ansoff, …

Mar 1, 2025 · Discover how the Ansoff Matrix product development drives growth strategies for executives and product leaders.