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  1. Understanding Market Segmentation: A Comprehensive Guide

    Sep 8, 2025 · Market segmentation, a strategy used in contemporary marketing and advertising, breaks a large prospective customer base into smaller segments for better sales results.

  2. Market Segmentation: Types, Examples, and Strategies - Semrush

    May 13, 2025 · Market segmentation is essential for your total marketing strategy. Learn about the different types of market segmentation with examples here.

  3. Market segmentation: Definition, types, benefits, & best practices

    Oct 14, 2020 · Market segmentation is the practice of dividing your target market into approachable groups. Market segmentation creates subsets of a market based on …

  4. Market segmentation - Wikipedia

    In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers (or …

  5. What Is Market Segmentation? How It Works, Careers, and More

    May 4, 2025 · Market segmentation is when a business splits potential customers into groups based on shared characteristics. These characteristics include location, age, income, credit …

  6. Market segmentation — definition, types, and examples

    Apr 27, 2023 · There are various types of segmentation that help businesses market to their target audience groups. We’ll go over the five main types of market segmentation and provide …

  7. What is Market Segmentation? Definition, Types, and Benefits

    Oct 30, 2025 · Market Segmentation is the process of dividing a wide target market into smaller groups based on shared characteristics like needs, behaviours, or demographics. By …

  8. What is Market Segmentation? | Hanover Research

    Apr 28, 2025 · Learn what market segmentation is, its benefits, the different types of segmentation, and the steps you can take to implement it successfully.

  9. What is market segmentation? | Overview and examples

    Feb 6, 2024 · Market segmentation is the process of dividing a broad target market into subsets, or cohorts, of customers who share common characteristics, needs, priorities, and behaviors.

  10. Market segmentation: a complete guide - Optimizely

    Oct 9, 2024 · Market segmentation is the strategic process of dividing a broad target market into smaller, more manageable subgroups of consumers who share similar characteristics, needs, …