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  1. How to do market research and better understand your target …

    Oct 16, 2025 · Discover the different types of market research, AI tools and prompts, and how to decode your findings to turn them into an actionable plan.

  2. 9 Best Marketing Research Methods to Know Your Buyer Better

    Aug 8, 2024 · What marketing research methods are right for you? Here are nine of the most effective, when you should use them, and how to set them up for success.

  3. 30 Tools & Resources for Conducting Market Research

    Apr 30, 2024 · Here are 29 of the best tools for conducting market research, including a few recommendations directly from HubSpot market researchers and bloggers who use them.

  4. How to run a competitor analysis [step by step] - HubSpot Blog

    Oct 30, 2025 · You’ll also find guidance on conducting fact-finding surveys and focus groups, creating buyer personas, and a plug-and-play PowerPoint presentation to help you share your findings.

  5. How to Run a Focus Group for Your Business - HubSpot Blog

    Mar 22, 2022 · HubSpot's Market Research Kit includes everything you need to run an effective round of market research, including a focus group questionnaire and a guide on how to run focus groups.

  6. Conducting B2B Market Research the Right Way - HubSpot Blog

    Nov 19, 2024 · With the many tools and techniques available online, you can start conducting deep research into your target market, audience, and potential business customers.

  7. What Is a Competitive Analysis — and How Do You Conduct One?

    Apr 11, 2025 · In this article, I’ll take you through each step of a thorough competitive analysis (also known as “competitor analysis” or “competitor research”), sharing tips from marketing experts along …

  8. How to Conduct a Market Opportunity Analysis - HubSpot Blog

    May 6, 2021 · Unsure what market opportunity analysis is and if it's something you should work into your marketing strategy? Get a quick how-to guide here.

  9. How to Create a Complete Marketing Strategy [Data + Expert Tips]

    Mar 27, 2025 · Here, I’ll share the critical components of an effective marketing strategy, complete with data from HubSpot’s latest State of Marketing report and a free marketing template so you can hit …

  10. What a decade in SEO taught me about keyword research that works

    Jul 24, 2025 · Keyword research is changing. Here’s the step-by-step process I use to find buyer-driven keywords that still earn clicks in today’s AI-powered search.