
How to do market research and better understand your target …
Oct 16, 2025 · Discover the different types of market research, AI tools and prompts, and how to decode your findings to turn them into an actionable plan.
9 Best Marketing Research Methods to Know Your Buyer Better
Aug 8, 2024 · What marketing research methods are right for you? Here are nine of the most effective, when you should use them, and how to set them up for success.
30 Tools & Resources for Conducting Market Research
Apr 30, 2024 · Here are 29 of the best tools for conducting market research, including a few recommendations directly from HubSpot market researchers and bloggers who use them.
How to run a competitor analysis [step by step] - HubSpot Blog
Oct 30, 2025 · You’ll also find guidance on conducting fact-finding surveys and focus groups, creating buyer personas, and a plug-and-play PowerPoint presentation to help you share your findings.
How to Run a Focus Group for Your Business - HubSpot Blog
Mar 22, 2022 · HubSpot's Market Research Kit includes everything you need to run an effective round of market research, including a focus group questionnaire and a guide on how to run focus groups.
Conducting B2B Market Research the Right Way - HubSpot Blog
Nov 19, 2024 · With the many tools and techniques available online, you can start conducting deep research into your target market, audience, and potential business customers.
What Is a Competitive Analysis — and How Do You Conduct One?
Apr 11, 2025 · In this article, I’ll take you through each step of a thorough competitive analysis (also known as “competitor analysis” or “competitor research”), sharing tips from marketing experts along …
How to Conduct a Market Opportunity Analysis - HubSpot Blog
May 6, 2021 · Unsure what market opportunity analysis is and if it's something you should work into your marketing strategy? Get a quick how-to guide here.
How to Create a Complete Marketing Strategy [Data + Expert Tips]
Mar 27, 2025 · Here, I’ll share the critical components of an effective marketing strategy, complete with data from HubSpot’s latest State of Marketing report and a free marketing template so you can hit …
What a decade in SEO taught me about keyword research that works
Jul 24, 2025 · Keyword research is changing. Here’s the step-by-step process I use to find buyer-driven keywords that still earn clicks in today’s AI-powered search.