AI is changing the way we search — and transforming the practice of search engine optimization. Brands want to ensure they're visible in AI searches and that they're accurately represented. Experts ...

As 2025 inches towards its end, National Geographic is celebrating the year by dropping its annual Pictures of the Year 2025, “highlighting the images that most inspired and defined the past year ...

Shares of private corrections company GEO Group (NYSE:GEO) fell 11.1% in the morning session after it reported strong third-quarter results but issued a disappointing forecast for the fourth quarter.

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO. As people start relying on chatbots to discover new products, retailers are having ...

As personal AIs and chatbots transform search behavior, WPP’s chief AI officer, Dr Daniel Hulme, explains why marketers must now optimize for what AI “knows” – not just what people type. “Reports of ...

The new buzzword in marketing is GEO, Generative Engine Optimisation, but is it worth paying attention to? Or is it just more marketing spin for SEO? The short answer? Yes, GEO is absolutely real.

For decades, winning a spot in the “10 blue links” at the top of Google could make or break a business. Not anymore. Today, consumers are increasingly turning to chatbots and Google’s own AI Overviews ...

This post was sponsored by Writesonic. The opinions expressed in this article are the sponsor’s own. AI search now makes the first decision. When? Before a buyer hits your website. Not you. Your brand ...

First SEO, now ‘GEO’. Generative AI is changing how brands are discovered and trusted, making Generative Engine Optimization essential for visibility in AI-generated content. Generative Engine ...

Yet, 89% of websites remain completely unprepared for this shift. The solution? Geoptie’s free GEO audit tool diagnoses your generative engine optimization readiness before it’s too late. While your ...

This article was featured in One Great Story, New York’s reading recommendation newsletter. Sign up here to get it nightly. For about two decades now, virtually any business that exists on the ...

Search is evolving – fast. AI tools now deliver direct answers, while traditional search engines still list links. To stay visible, marketers need both search engine optimization (SEO) and generative ...