For decades, homeowners across the United States have trusted The Pool Factory as one of the most reliable names in above-ground pools. Now proudly serving customers in 48 contiguous states, The Pool ...

Ideal Motors, the authorized importer of Mahindra vehicles and a leader in light commercial vehicle sales, has launched a series of nationwide service camps to provide customers with convenient access ...

Audience targeting is the strategic process of identifying and focusing marketing efforts on a specific consumer subgroup most likely to convert. This involves creating a detailed buyer persona by ...

Ideal Systems will be previewing ‘Tabatha’, an integrated newsroom AI platform with native integration of Comcast Technology Solutions’ (CTS) VideoAI at IBC2025 in Amsterdam. Tabatha is optimised and ...

Interested in tech products but can’t stand the idea of coding? Want to constantly harness your interpersonal skills while helping clients tackle tough problems? If you answered ‘yes,’ customer ...

There’s a lot of noise out there about annuities, and the issues making the most noise revolve around market uncertainty and an evolving interest rate environment. Kelly Kleinsasser Advising clients ...

This past school year, a parent reached out to me. In our very first communication, she threatened to go to the school board if I did not locate an assignment that we later discovered her child had ...

An ideal customer is someone who benefits the most from your products or services and is most likely to buy from you repeatedly. Identifying this customer requires thorough research and analysis.

Recently, I've toyed with allowing our Costco membership to lapse. Now that our children are grown and there's no Costco right around the corner, I rarely visit the warehouse store. Still, I believe ...

As a start-up or even an established business facing tough times, it is hard to be picky about customers. But with a little effort and thoughtful planning, you can attract more ideal customers and ...