Data collection is more important for businesses than ever before because people who use the internet will generate approximately 463 exabytes of data every day by 2025. Without data collection tools ...

Northwestern has had a University-wide license for Qualtrics Survey Software since 2018. All Northwestern faculty, staff, and students have unlimited access to Qualtrics for no additional charge, ...

Once the decision to collect primary data is made, the data collection modality needs to be defined. It is often pre-determined depending on each individual operation’s characteristics such as ...