Brands can challenge Meta’s automation by surfacing product-level trends, aligning them with purchase behavior, and ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

If you are still pasting every request into the same chat window, you might be capping your team’s potential. While ...

Meta Platforms, Inc. beat Q4 estimates as shares jump 7%. Click for this updated look at META stock post earnings and see why ...

Meta Platforms, Inc. shows strong ad revenue and AI-driven efficiency with a 1.2 forward PEG ratio and growth in WhatsApp ads ...

The Google Ads API will no longer accept new adopters of session attributes or IP address data in conversion imports starting Feb. 2nd. Developers who already use these fields can continue for now, ...

Google Ads API v23 lets advertisers break down PMax campaign results by channel, offering more precise insights for ...

The company previously said it would rapidly increase spending to meet AI goals.

Learn 15 practical ways to improve Google Ads conversion rates, covering bidding, targeting, ad copy, and landing page ...

We knew Meta's full-year capital expenditure forecast would exceed $100 billion; we just didn't know the exact range. Now we have it.

The new ECAPI spec aims to simplify how advertisers share marketing outcomes with platforms, for cleaner data, easier integrations and smarter AI optimization. The post IAB launches Event and ...