Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...
These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...
The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...
LEGO reveals its Smart Play system, which uses a Brick, Tag, and Minifig system to bring greater interactivity to its sets.
Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.
The days are upon us. lego and Nintendo have finally come together to release products officially and I'm here to talk about ...
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Lego's smart play system brings sound, light, motion to iconic toy: When is it available?
The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...
The LEGO Group elevates building experiences with LEGO SMART Play, a new platform that makes LEGO creations interactive and ...
Blast off into the new year with the best Lego space sets, which include NASA replicas, STEM sets, art-like builds and more.
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