Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

Through his data-driven approach, Samuel delivered $2 million in incremental annual revenue — a remarkable 15% boost to the ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Key market opportunities in the global real-world evidence (RWE) solutions market include growing regulatory acceptance and guidance from global agencies, increased R&D spending, and rising ...

Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

Alternative lending market in Poland is expected to grow by 14.2% annually, reaching US$2.42 billion by 2025.

In 2025, the forces reshaping advertising and marketing were more than settling in. Artificial intelligence, privacy regulation, platform power, and economic ...

Marketers of 2026 will be part data scientists, part storytellers, part editors and part cultural listeners, says Al ...

Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and ...

As the region looks ahead to 2026, NCR enters the next phase of its real estate cycle with sharper market segmentation and ...