CARY, N.C., Nov. 19, 2025 /PRNewswire/ -- The oft adhered to rules of marketing are changing —not by trends, but by tectonic ...

Van Gastel and her cofounders were determined to keep things lean—at first, she says, the group wouldn’t even splurge for a ...

Which types of information do B2B technology buyers value most at different stages of the purchase funnel? Do buyers of different ages prefer different content formats and sales approaches? To find ...

With the advent of digital, social, and mobile media, the consumer buying process has become more complex than simply identifying a need, exploring options, and making a purchase, according to new ...