If you go to buy a new Mac from Apple.com today, you’ll notice that things have changed. Instead of a variety of pre-configured options, you’ll see a single product page with “Customizable specs” that ...

It's a notable departure from Apple's long-standing sales formula. Historically, Mac models were divided into several predefined versions, such as base, mid-tier, and maxed-out. Those bundles ...

Apple has updated its website with changes to the checkout flow when buying a new Mac. Previously, the Apple Online Store would show you a range of preconfigured options with specific processors, RAM, ...

The boutique PC builder taps into '90s nostalgia with a beige-box aesthetic powered by flagship modern hardware.