“I put it on a stand at a guitar show, with no strategy. And it changed everything”: How relic’ing conquered the guitar world

The not-so-gentle art of relic’ing has enjoyed arenaissance since its maligned roots in the mid-’90s. We asked scene ...

Paul Reed Smith on how he built his brand, secret PRS players – and why the internet is wrong about tonewood

Once the guitar brand for the one percent, the smash-hit success of the SE line took PRS Guitars mainstream, but for Smith, ...