Companies adopt multi-step lead capture forms and dynamic funnels to reduce wasted ad spend and improve lead quality.

While it’s difficult to prescribe what the end state will look like, an inspection of funnel metrics helps shed some light on ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

Phillip Thune, CEO of Adthena, examines how Google’s A.I. Overviews are transforming the search landscape, from where ads ...

Any single attribution model will fail in modern marketing. What matters is designing attribution that is resilient, ...

Thought leadership still influences buying decisions, but most of it is forgotten moments after it appears. Here's how you ...

Reduce abandonment, increase AOV, and scale checkout reliability with UX, payments, performance, and testing best practices.

According to the National Weather Service, new data indicate the storm is tracking northward, which could increase the ...

True Religion CMO Kristen D’Arcy approaches marketing measurement the way you’d shop for jeans – by looking for the right fit.

ChatGPT will test ads for U.S. users while Google launches Ads Decoded podcast and expands Demand Gen features for better ...

As creator budgets scale, measurement looks more like performance marketing with signals like conversion and business impact ...