If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and ...

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

High CPCs? Low ad quality, not bids, may be the real culprit — improving your Quality Score drives better results.

With an increasing amount video content being watched by the modern-day consumer, video advertising has become a very popular marketing medium over the past few years. In a self-report issued this ...

Trademark owners rarely win keyword advertising lawsuits in court. Reinforcing this conclusion, another trademark owner lost a trial over competitive keyword advertising despite a number of key facts ...

Google shares a "never-before-seen, under-the-hood" look at its keyword-matching system for search ads. Google Ads' keyword-matching system uses advanced technologies to determine eligibility based on ...

Ad pricing on retail keyword searches rose 9.4 percent in the weeks following Thanksgiving, helping to lift overall keyword pricing during the fourth quarter, according to a report released Monday by ...