The industry has called the new consultation impacting less healthy food advertising “deeply frustrating” and “a fresh blow”.

Marketing leaders discuss how the rise of AI, changing job titles, and different expectations around skills are impacting ...

Marketers need to stop thinking about their strategy as a series of goals to hit and instead what obstacles need to be ...

As Persil and Comfort launch a new innovation designed for smart homes, the brands’ CMO Tati Lindenberg explains how Unilever ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

When managing long-term expectations, marketers should position short-term signals as “dominoes” that topple the ultimate ...

The idea that creative and media quality drives the majority of business results is wishful thinking, argues Byron Sharp.

Charlotte is CMO at Bloom & Wild, Europe’s leading online flower and gifting platform. Sitting on the Executive Team, she ...

The sushi and bento chain has created a new marketing director role across its restaurants business as it eyes further growth ...

Find the latest brand positioning news, analysis and opinion, from launching a new brand to brand overhauls, finding a brand identity and rebrands.

The drinks giant is exploring how to improve brand visibility in LLMs, treating AI models like influencers while reinforcing ...

Senior marketers based outside the capital argue access to opportunity should be about strategic impact, not which station you get off at in the morning.