When I say “banana,” what’s the first verb that comes to mind? New research explores creativity using a noun/verb exercise. The more innovative or “semantically distant” the verb, the more creative ...

To quote Steve Jobs, creativity is just connecting things. You may argue there’s more to it than that, but it has a lot to do with finding unique ways to connect the dots. Designer and researcher ...

I don’t play tennis, but I was captivated by a book about the tennis champion Maria Sharapova. I was sold on it after reading a 50-word pitch in The New York Times. When a reporter for the newspaper ...

When you look at many of the world’s strongest brands, they can distill their promise into one word or phrase. When we hear Volvo, we think safety. Apple makes us think innovation. Disney is magic.