Instagram Threads will begin testing video ads, Meta announced on Thursday. The test, which will make Threads look more like its competitor X, is an expansion of Threads’ advertising initiatives, ...

The upcoming changes follow Meta being fined $266 million in April over its ‘consent or pay’ ad model.

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Instagram ads impersonating financial institutions like Bank of Montreal (BMO) and EQ Bank (Equitable Bank) are being used to target Canadian consumers with phishing scams and investment fraud. Some ...

On Wednesday, Meta announced that it would use conversations with its AI chatbot to tailor ads. Advertising is a core business for Meta, comprising over 97% of its revenue in 2023 and 2024. Meta AI ...

Meta has announced plans to introduce a paid subscription for Instagram and Facebook in the UK, following a landmark privacy case earlier this year. In the coming weeks, UK users aged 18 and over will ...