Testimonials make your marketing materials seem believable to potential customers. When a real person in a real community states that he was happy with your service and your product, customers may ...

Customer testimonials send strong signals of trust because they’re candid endorsements of your product by the people who actually use your product. Your customers will always be more persuasive than ...

A while back I received a marketing email for a home study course that piqued my curiosity. It boasted "astounding" results with a money-back guarantee to grow my business practically overnight. It ...