Marketing and Communications Manager for Creative Jar, a digital design agency based in the Thames Valley. As social media and marketing become more and more intrinsically linked, more and more ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Amperity, the first AI-powered Lakehouse customer data platform (CDP), ...

DoubleVerify Holdings is expected to maintain growth in digital advertising market through strategic moves and partnerships. Recent projects, such as AI-powered tools and social media measurement, ...

Comscore has launched a new cross-platform content measurement solution called Comscore Content Measurement (CCM) within The Comscore Platform, allowing content owners and creators to analyze consumer ...

There are dozens of social media measurement tools out there, but this one might be the first to comprehensively tackle the space. An in-depth look at SAS’s new Social Media Analytics solution, ...

Today, a social media marketing campaign is a crucial component of any content marketing strategy. Posting to several accounts multiple times a day, however, can be time-consuming. Smart social media ...

When did web analytics officially die? Perhaps earlier this year when the Web Analytics Association renamed itself to the Digital Analytics Association in recognition that there is a lot more to the ...

The Biden administration has been quietly deploying and expanding programs that surveil what people say on social media, using tools that allow agents and analysts to invisibly monitor the vast amount ...