“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. I had the ...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andy Smith, head of programmatic at ...
“Programmatic direct” just took the lead against “programmatic native” in the invisible race for oxymoron du jour. The programmatic ad space took a step toward a more direct future by virtue of ...
Programmatic advertising is the automated buying and selling of online advertising. With more marketers turning to this automated way to buy advertising, AdNews teamed up with PubMatic to break down ...
SAN FRANCISCO, CA--(Marketwired - Jan 7, 2014) - LiquidM, the only white-labeled Mobile Advertising Management Platform (MAMP), today announced a new version of its MAMP platform -- version 1.8-- to ...
NEW YORK, Oct. 16, 2013 /PRNewswire/ -- At its annual client and industry leadership conference, Ad Revenue 6, PubMatic will unveil a study showing that Real-Time Bidding (RTB) is bolstering its ...
As a continuation of Fyber’s ‘Keeping it Clean’ group-level initiative, Fyber RTB, a leading video supply side platform and RTB exchange, and a subsidiary of Fyber N.V., has taken serious actions to ...
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