If the claims made by Nike about its new FuelBand device turn out even half true, then it appears as though the company already known for its tech-driven advancements in active lifestyle wear has ...

A lot of companies right now are banking on the notion that wearable fitness computing is going to be big business, and no company is taking that more seriously than Nike. Nike’s always been ...

The size of a shirt button, the Goccia syncs effortlessly to your iPhone with the clever use of light. Ben Fry Makes Your Sweaty FuelBand Runs Look Gorgeous Nike FuelBand is giving its 1 million users ...