Many e-commerce businesses adopt complex loyalty programs to keep customers around, but these strategies don’t always perform ...

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As gaming becomes increasingly entrenched in mainstream culture, it presents a unique opportunity for brands to rethink how they engage with consumers. There are more than three billion digital gamers ...

Consumers today have infinite ways to scroll past, swipe away, or price compare a brand out of their lives, and brands now have the daunting task of giving consumers a compelling reason to stay.

Manu Mathew is CEO & Cofounder of Cohora, a platform that helps brands drive customer growth, retention and advocacy through engagement. E-commerce is an increasingly crowded space, with brands ...

While earning my second master’s in business strategy, I read The Marketing Imagination by Theodore Levitt. Levitt argued that the core purpose of a business is “to create and keep a customer.” This ...

The way to make customers for life is to build a relationship with them, make them feel connected to your brand, and make them feel like a person, not a number. One of the ways to do this is by ...

The main aim of Schedule 1 is to convince new customers that you offer the best product in town. As you start in Hyland Point, you'll have a few methods of getting to know the locals. You can offer ...

Emotions drive loyalty when promotions no longer work. Trust, honesty and authenticity define brandship. Today’s market is crowded, and brands are finding it harder than ever to hold on to their ...

Quynh Mai ran her digital-creative agency, Qulture, for the better part of a decade before she started building her personal brand as a founder in 2020. "It was really difficult for me for many years ...