Event marketing has quickly become one of the major sources of revenue for B2B companies, with many marketing and sales teams using creative digital events and webinars to market products, engage and ...

Whether your event management is focused on conferences and trade shows, music and sporting events, or anything else, all events have something in common; a drive to engage and entertain their ...

KPIs are a critical part of a marketing program and ones that aren't aligned with the business or measuring the wrong things can cost your business big. We’ve caught up with marketers and experts to ...

When it comes to promoting products and services, organizing events offers opportunities for companies to effectively raise the level of public attention and generate interest around their brand.

Sustainability focus. Marketers need to measure sustainability efforts using KPIs like brand perception and customer retention to reflect the growing consumer demand for ethical practices. AI-driven ...

They say the only constant in life is change, and the events landscape is no exception. Driven by the relentless advance of technology, the industry is undergoing significant transformation and growth ...

These 15 considerations should be top of mind when you and your organization are establishing content marketing KPIs and metrics. With more brands and enterprises making the transition to full-blown ...

When marketers have an event (or series of events) in the works, they may wonder how they can best market the event and promote their product or services during it. There are definitely best-practices ...

It’s all about the numbers these days. Moneyball mania drives sport, education institutions are awash with statistics, while politicians nonchalantly toss off figures with practiced ease. And it’s ...

Here’s how your brand can plan and create successful experiential marketing events and how these events can significantly boost your ROI. Defining experiential marketing events Why experiential ...