Learn all about the history of Scout Elves along with official Elf on the Shelf rules for a fun-filled holiday season.

The Elf on the Shelf is actually magic, capable of watching the children every day and reporting back to Santa each night.

Our Elf on the Shelf 2025 gallery is packed with all kinds of cheeky Christmas elves, from classic pointy-hatted visitors to ...

"Maybe that’s why watching what happened next — not just to the brand, but to Christmas itself — hurts as much as it does." ...

The optics of a fleet of identically dressed little guys showing up to the homes of strangers and announcing their intention ...

If Christa Pitts doesn’t RSVP to your holiday party on time, cut her some slack. The co-founder of The Lumistella Company, ...

You’ve heard of Elf on the Shelf, now there’s Guido on a Ledge — a plush doll decked out in a wife-beater tank, shades and ...

Share your photos! The Elf on the Shelf tradition has become a beloved part of Christmas for many families, but coming up ...

The magical "Elf on the Shelf" is celebrating 20 years of moving around homes during the holidays. The "Scout Elves" ...

We all know from watching holiday movies and reading Christmas stories that this is a very magical time of year! So if the holiday season has started to make you ...

A MUM has left other parents stunned after setting up a sinister-looking Elf on the Shelf to try and stop her eight-year-old ...

During her chat with @EdEastonJr, Kansas City Chiefs Executive Vice President Lara Krug discussed the Kingdom Scout Elf ...