Addressable ad campaigns deliver incremental reach to large and small ad campaigns, a new study found. When a linear campaign’s reach is higher than 40%, addressable adds 5 to 10 more reach points, ...

A new survey conducted for Go Addressable, an industry group dedicated to pushing addressable advertising, found that addressability was a big topic during the upfront TV market. In a survey conducted ...

While adoption has been slow, addressable advertising with the ability to hyper target TV audiences is poised for growth in 2023. (Photo by Carl Iwasaki/Getty Images) Addressable TV advertising has ...

The future of TV is addressable, meaning one-to-one ad targeting to a device, across not just connected TV inventory but also linear inventory. But addressable TV remains a small piece of buying, ...

DENVER—Comcast Technology Solutions has announced the launch of its national linear addressable advertising solution for customers and technology partners. The new solution is designed to simplify ...

Go Addressable, a non-profit trade organisation dedicated to and advancing the growth of addressable TV advertising, has released research findings in conjunction with Advertiser Perceptions that ...

GroupM, WPP’s media investment group, has released research on the effectiveness of addressable TV advertising from Finecast, GroupM Nexus’s addressable TV solution, which shows that TV ads elicit ...

For several years, I’ve worked at a monetization-focused conference that has featured deep debates on probabilistic versus deterministic measurement. Each time I start to hear this kind of chatter, I ...

FORT LAUDERDALE, FLA. —”Why would I want to slice up my business when I am in the business of aggregating my audience?” That’s a question some in the broadcast television industry may ask. But, ...

The giants of linear TV are fully aware of the power of streaming. Yet it’s difficult for linear budgets to shift to streaming the way things currently stand, writes Anthony Katsur, CEO of the IAB ...

Yes, the phrasing is a bit tongue-in-cheek, but it’s true that a recent study of addressable TV ads’ engagement power found that they could actually affect the activity of the old ticker. Let me ...

The AP reports that Canoe Ventures, the joint venture headed by former Aegis Media CEO David Verklin and formed by the nation’s six largest cable operators is suspending trials of its first ...