A group of boaters who keep their vessels in the Lake Worth Lagoon said the town's new rules could force them out of the ...

This is the 17th article in the Behavioral Finance and Macroeconomics series exploring the effect behavior has on markets and the economy as a whole and how advisors who understand this relationship ...

Have you ever made a purchase based on the "average price" of an item, thought you got a great deal and realized you could have bought it for even less somewhere else? Have you ever negotiated your ...

With the media constantly pushing a 'Markets In Turmoil' narrative, it’s no wonder that investor sentiment recently reached some of the lowest levels since the financial crisis. Given the recent ...

An anchor is a trigger that creates a response in your subject. You can set anchors for yourself; for example, an alarm clock that prompts you to wake up and turn off the alarm. A good salesperson or ...

As consumers, we’re often unaware of how much our spending decisions are influenced by cognitive bias, according to personal finance author Emily Guy Birken. “The first time we hear a price for ...

When you were a kid, the adults in your life likely used some kind of bartering system to convince you to do things. Eat your vegetables? “You get dessert after.” Do your home work? “You get an extra ...

Anchoring bias in investing occurs when decisions are based on irrelevant data points. Awareness of anchoring bias can aid investors in setting strategic asking prices. To avoid anchoring pitfalls, ...