TikTok is pushing agencies for more ad dollars despite its uncertain future—what marketers need to know

TikTok has set lofty ad sales goals this year even as a new ownership deal for the app in the U.S. leads advertisers to ...
AdExchanger

OUTFRONT Is Using Agencies’ AI Enthusiasm To Spur Wider Programmatic OOH Adoption

The desire for a data-driven reinvention of OOH inspired OUTFRONT to create agentic AI tools for executing and measuring OOH ...
exchange4media

Will the ad agency consultancy model work?

Agencies might successfully extend into marketing-led consulting (customer journeys, brand transformation, experience ...
Hosted on MSN

Ad Agencies’ Low Growth Will Drag On as They Adjust to Era of AI, Barclays Says

Barclays analysts have downgraded the stock of several major advertising holding companies, saying the industry will continue to see low growth as it makes a transition to an industry fundamentally ...
Business Wire

The Book Big Ad Agencies Don't Want You to Read: "Hacking Advertising" Reveals How to Slash Ad Production Costs by up to 70%

SEATTLE--(BUSINESS WIRE)--A new book published April 29, 2025, promises to disrupt the advertising industry's status quo and potentially save marketers millions of dollars annually. Hacking ...

‘Call Her Daddy’ Podcaster Alex Cooper Opens an Unwell Ad Agency

Multiyear deal with Google kicks off Unwell Creative Agency’s formal entry into the advertising business, which is ...