Measuring the success of a sales strategy involves diving deep into metrics and key performance indicators (KPIs) that gauge performance against sales objectives. The right KPIs can help businesses ...

Executing a sales strategy involves implementing processes and methodologies that guide sales efforts. This starts with defining clear sales processes that outline steps from initial customer contact ...

In most of the printing companies I’ve known, sales energy naturally gravitates toward customer retention. And that’s understandable as these are the relationships that pay the bills, keep presses ...

Luckily, consumers seem to be pulling their weight. Seventy-two percent report that they go back to the same small businesses ...

Efforts in China and the U.S. are gaining attention as the activewear brand leans into local trends and sports.

Crafting some of the world's most beloved confections, Hershey has been known for its chocolate and candy creations since its ...

Hurtigruten has announced the appointment of Hayley Moore as its vice president of sales and marketing for the UK and ...