The process of marketing a new product or service begins when you create a frame of reference. Essentially, the frame of reference is the way your product is perceived by the market and consumer; for ...
You say there is no such thing as “centrifugal force” (1 March, p 47). Yes, there is – in the right frame of reference. There is, of course, no centrifugal force in an inertial frame of reference (in ...