Discover why 80% of creatives use AI for ideation but few trust it for final work. Learn the difference between AI ...

AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.

Generative AI can support creativity—but only if you use it strategically. Simply giving people access to AI tools doesn’t guarantee better ideas. What matters is how thoughtfully they engage with the ...

Incubeta, a global leader in digital marketing, today announced the launch of new agentic AI tools: Creative Performance Index (CPI) and OutperformBI. The products help brands move beyond static ...

While generative AI can match or exceed average human creativity on certain tests, the most creative humans still outperform machines.

When it comes to creative writing, score one for the humans over the machines. For now, anyway. New research finds that ...

Agentic AI is changing this equation. By streamlining and accelerating campaign workflows, it allows marketers to meet rising ...

As a crop of designers settle into new roles, how they interact with tech teams, and their stance on AI’s role in creativity, ...

Katelyn is a writer with CNET covering artificial intelligence, including chatbots, image and video generators. Her work explores how new AI technology is infiltrating our lives, shaping the content ...

Google has launched AI Plus as a new paid tier designed to bring advanced artificial intelligence capabilities directly to ...