You’ve heard the refrain time and time again: Multi-platform media consumption is the new normal. Given this reality, businesses need to adapt their strategies – along with how and what they measure – ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 2 hours 48 min ago By Alexandra Jardine - 3 hours 9 min ago By Brian Bonilla - 3 hours 27 min ago By Kym Lino - 7 ...

There are world-class analytics tools available for free from both Yahoo and Google that will get you more data than God ever intended you to have. Yet, perhaps shockingly, a vast majority of ...

Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. Amanda Jackson has expertise in personal finance, investing, and social ...

Analytic solutions providers continue to find new ways to incorporate data into reports, and Google is no exception. Google introduced a new beta feature to Google Analytics called Calculated Metrics.

Forbes contributors publish independent expert analyses and insights. I share tips about launching, validating and growing startups. This article is more than 5 years old. A startup cannot sustain ...

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Value stream management involves people in the organization to examine workflows and other processes to ensure they are deriving the maximum value from their efforts while eliminating waste — of ...

These 15 considerations should be top of mind when you and your organization are establishing content marketing KPIs and metrics. With more brands and enterprises making the transition to full-blown ...

Telligent Analytics is almost three and a half years old and there's no sign that this solution is joining the market of basic analytic solutions. Rob Howard, CTO and founder of Telligent gave CMSWire ...