As an executive coach, I'm often surprised by how many emerging senior leaders struggle with strategic thinking. They've mastered the technical skills of their roles but lack a clear framework for ...

Greg Peters is the president and founder of 4B Marketing, a full-service tech marketing agency based in Denver, CO. Every company has raw energy, but direction is what turns that energy into progress.

Vision is a clear and compelling picture of what an organization aspires to achieve. It provides direction, inspiration, and a sense of purpose for the organization and its employees. A strong vision ...