What questions are effective for uncovering emotional pain points, revealing existing processes, and directly identifying bottlenecks? Learn how to address pain points and define success metrics to ...

The business ecosystem as we know it is all about transactions and profits, and the struggle for market share pulses through every sector. In the midst of this lies a profound truth: The essence of a ...

Providing industry-leading customer experience is often dependent on your ability to provide efficient, timely and personalized service to customers during every interaction with you. Many companies ...

If you don’t understand your customer, you will fail. In business development, I see salespeople make the mistake of going into customer meetings ready to rattle off the features and benefits of the ...

Delivering a flawless customer interaction in retail is more important than ever. Recent research reveals that nearly 70% of shoppers say just two negative experiences can irreparably damage their ...

Regarding your business success, few traits are more powerful than empathy — especially when you can empathize with your customers about their pain points. Of course, while trying to understand your ...

Any company that wants to thrive needs to have a strong grasp of their industry's pain points. After all, if a business owner does not realize what their customers deal with, they will probably not ...