Google’s John Mueller revealed that more weight is given to pages in search results based on how many clicks it takes to get to them from a site’s home page versus the URL structure. This topic came ...

Google's John Mueller said on Twitter that URL structure is "not so much" important, rating it a 1 out of 7 - whatever that means. He said the bigger concern is changing URLs can take Google time to ...

Site structure is crucial for any enterprise SEO service to implement, but the essential optimizations go well beyond the scope of what’s seen in traditional corporate SEO. An enterprise site must ...

In January of 2025, Google announced that they were removing breadcrumbs from mobile search results, but not desktop. “Mobile searchers will soon see a cleaner, more streamlined look for how URLs ...

Does it matter how deep your subfolder URL structure is for SEO purposes and Google rankings? No, not really. John Mueller of Google said even recently on Twitter "I don't think any search engine ...