Our question today comes from Lee, who asked: “With topic clusters, how important are page paths? We often have our pillar page in the primary navigation, but the support topics will often live in the ...

When you created your business website, you probably wrote your copy based on SEO guidelines to help people discover you online. To boost your business’s visibility, it’s important to use SEO ...

Do you use the same URL structures for all of your global websites? This is not another top-level domain versus subdomain article. It’s one that goes deeper into the benefits of a standardized global ...

A core tenant of the RESTful API development doctrine is that a Uniform Resource Locator, as the name implies, should uniquely identify a resource on the server. Sadly, that simple concept is often ...

Does it matter how deep your subfolder URL structure is for SEO purposes and Google rankings? No, not really. John Mueller of Google said even recently on Twitter "I don't think any search engine ...