As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

Teens and tweens have a growing skincare obsession perpetuated by fresh-faced underage influencers hawking elaborate, expensive routines. A new peer-reviewed study, published in Pediatrics by ...

New study shows 31% of skincare social media videos being created by kids under age 13. Products in skincare videos studied had an average of 11 potentially irritating active ingredients. Skincare ...