Promotional messaging is the glamour job in email marketing. But it might be argued that the real work is being done by transactional emails — sales confirmations, reminders, password resets. Fail at ...

Email marketing ideas are more often the result of evolution than revolution. Usually, the best ideas come from taking a new look at the same types of email messaging you’ve see time and time again.

LONDON--(BUSINESS WIRE)--Technavio analysts forecast the global transactional and marketing emails market to register a CAGR of over 9% during the forecast period, according to their latest market ...

LONDON--(BUSINESS WIRE)--The transactional and marketing emails market is expected to grow by USD 8.87 billion during 2021-2025, according to Technavio. The report offers a detailed analysis of the ...

Most brands measure the success of transactional emails by looking at opens, clicks, or the delivery rate, according to recent research from SparkPost. The report was based on data from a survey ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

Email is a ball and chain. We’re locked to it, and it sucks. So anything that makes it easier to deal with, well, we’re going to try it out, right? ZigMail is a nifty new email service that gives you ...

Forbes contributors publish independent expert analyses and insights. I write about commercial real estate negotiations, deals and legal issues. Every modern commercial real estate transaction, or ...

Consumers are frustrated with companies that send notification emails telling them: no reply. Yet 27% receive emails that say there is no mechanism for replying once a day, and 39% get them several ...