Hasbro's secret weapon has been its Wizards of the Coast division, which includes Dungeons & Dragons, Magic: The Gathering ...

American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as ...

Mattel reveals their new kid-centric line of action figures and accessories for the upcoming Masters of the Universe movie.

Get ready for coolest KPop Demon Hunters toys coming to fans by Mattel and Hasbro, including an American Girl Doll collection, games, role-playing toys, and more.

Mattel and Hasbro are releasing brand new "KPop Demon Hunters" toys of all kinds throughout 2026, inspired by Netflix's most popular animated movie.

After "Barbie," toy company Mattel is turning more of its famous brands into movies. Upcoming movies will be based on Barney, Uno, and Magic 8 Ball. Here are 17 live-action movies that have been ...

By Aishwarya Venugopal Feb 11 (Reuters) - Mattel and Hasbro both delivered disappointing forecasts for 2026. But Hasbro ...

Mattel is looking at potentially upping toy prices as part of its efforts to mitigate President Donald Trump’s tariffs on imports from China, Mexico and Canada. Over the past weekend, the president ...

The ‘Barbie' and ‘Hot Wheels' maker, led by CEO Ynon Kreiz, said it had acquired full ownership of the Mattel163 Mobile Games ...

Mattel is accelerating its efforts to reduce reliance on Chinese manufacturing due to steep U.S. tariffs, aiming to decrease imports from China. The company plans to raise prices on some toys in the U ...