Which Mini Brand toy is best? Mini Brands miniaturizes everyday items into realistic pint-size models that people are obsessing over. Thanks to TikTok, Mini Brands went viral in 2019, attracting the ...

Mini Brands are part of the "blind box" trend in toys that has exploded in recent years. In them, you get a mystery box that ...

When the 5 Surprise Mini Brands from Zuru first hit stores last year, fans of all ages fell into a whole new miniature world, collecting tiny replicas of their favorite household items. This go-around ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Unpack minis from Build-a-Bear Workshop, ZURU, Carebears, ...

Ulta Beauty is taking the “beauty minis” craze to a new level. Launching Oct. 6, the collection features products by 13 fan-favorite brands and will be sold via mystery packs of five minis priced at ...

The Mini Brands craze has taken TikTok by storm, with over 5b videos showcasing creative unboxing, trading and customisation of the collectible toys. Zuru ‘s globally popular collectible toy line 5 ...

It's been more than a year since videos of influencers opening mystery "balls" filled with mini-sized household items first went viral on TikTok, but the trend isn't going anywhere as 2020 comes to a ...

TikTok is making one toy go viral this holiday season. From toymaker Zuru, 5 Surprise Mini Brands are this season's holiday hit, thanks, in part, to the viral power of social media. The toy comes as a ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Zuru's Mini Brands line, featuring miniature grocery store ...

Which Mini Brand toy is best? Mini Brands miniaturizes everyday items into realistic pint-size models that people are obsessing over. Thanks to TikTok, Mini Brands went viral in 2019, attracting the ...