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If you're a tennis fan of a certain age, you're no doubt intimately familiar with the hypnotic hold that the cartoon character Happy Bunny had on popular culture. But thanks to Tennis Canada, you're ...

Kith is officially making a name for itself in the world of tennis style. The New York City-based apparel brand reunited with Wilson to create an elevated tennis collection featuring on and off-court ...

Our first Grand Slam fashion check-in of 2026 is here, and the Australian Open definitely put tennis fashion back in the spotlight, drawing in even those who ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. Ben Shelton during the 2025 Australian Open, a key face of On.

Gauff's partnership with New Balance began in 2018.

Expect a new apparel look and several new signature apparel items at the 2026 BNP Paribas Open. The event, which is slated to run March 1-15, has partnered with lululemon to be the tennis tournament's ...

NEW YORK (AP) — Tennis apparel sponsorship is a big business. It is also one that, among the top players, is dominated by a small group of industry titans. Brands like Nike, Adidas and Asics provide ...

Tennis apparel is not limited to male tennis players but also caters to youth participants and core tennis players in both upper garments and skirts. Other sports like basketball and cricket also have ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. Both on the tennis court and off, On’s The Roger footwear line ...