Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Compiling a customer profile can help you understand your ...

You must have known some marketing campaigns that fell off due to a lack of connection with the target audience. Also, maybe they weren't clear about or didn't know their ideal customers.

Reaching the right audience on social media is essential for building community and clarifying what type of content you create on social media. No matter your niche (travel, food, fashion, etc.), as a ...