Anyone who has ever bought clothing that wasn't custom designed for them knows that size inconsistency across brands is a real issue. In fact, for almost every different store I shop in, I come in at ...

KNOXVILLE, Tenn. — Are you a medium or a small? A size four or double-zero? That answer all depends on where you’re shopping, according to a University of Tennessee professor in retail and consumer ...

We've all been there. You walk into a store, scan the racks and pull six different sizes of jeans, unsure of what really fits you, because, unlike men's pants, women's pants seem to be arbitrarily ...